WEALTH + HELLNESS // NOT PRETTY
The Not Pretty campaign is a series of products, media and events to celebrate england co-insiding with their euro 2024 campaign.
For this collection we wanted to cement our status as an english brand, but also share our take on england/home on a personal level. Which led to the slogan, “not pretty but it’s home”. A slight anti message to the hate the country gets, considering most of our friends and family are here.
Product:
Repurposed england jerseys using sumblimation technique with our heatpress.
Social Media:
E-Mails:
Example e-mail from the campaign and performance stats.
Activations:
To sign off the campaign we're hosting an event at Hockley Social Club, in collaboration with DJ Collective Fools in the House.
Above is one of the posters I've designed for the event on June 25th. They'll be posted around the venue. We also have a number of decorations planned.
More footage will be shared here after the event.
